I build the backend so you don't have to keep chasing leads.
Owned infrastructure for service businesses and real estate agents — built around how your market actually works, not how a template says it should.
ContinueI've seen the same pattern over and over.
A business is doing decent work. They've tried ads, hired someone for social, maybe built a funnel or two. For a while, things pick up. Then it slows down. The calendar thins out. And the only way to fix it is to start pushing again.
More posts. More spend. More tools.
Nothing is actually broken — but nothing is holding.
It's not a lead problem. It's that everything feeding the business is temporary. Most service businesses don't have a marketing problem — they have an infrastructure problem.
Most of what you've been told to do is built like that. Activity that works while you're doing it, and stops the moment you're not. Your audience sits on platforms you don't control. Your pipeline lives inside tools you didn't design. You can't see clearly what's working, and you can't fix what isn't without adding something new on top.
So the business ends up running on layers instead of structure.
That's the part I focus on.
I build the pieces that make everything else work properly.
Websites that are structured to convert, not just exist. Systems that track and follow up without you thinking about it. And a way to keep new business coming in without starting from zero each time.
It's slower to build, but once it's in place, things stop feeling random. You're not starting from zero every time you want more business.
That's why I work the way I do.
I don't take on many clients. And I'm usually not the first person they've hired. Most of the time, I come in after they've already tried the other routes and realized something underneath it all isn't right.
What I build is the thing they thought they were paying for in the first place.
That's the work.
"Delano took 1.5 hours to help me uncover the issue I was having and I was able to get unstuck after talking to him. I'm genuinely impressed with the ease with which he understood my issue. You can tell he knows what he's talking about."
Kimberly Kort, Founder, Tizer Systems
Two paths in. Pick the one that sounds like you.
For service business owners
If you're running a service business and the work feels like it should be adding up to more, the audit is where I'd start.
Continue →For real estate agents
If you're a working Jamaican realtor building toward something that lasts past your next closing, this is where we'd talk.
Continue →How I think about this work
By the time someone reaches out, I've usually already looked at their website, their listings, their social presence, their reviews, their competitors, and a few of the platforms their industry depends on. Not because I'm trying to impress anyone. Because I can't think clearly about a business I haven't studied, and I'd rather come into a conversation with questions that are already sharp than spend the first call asking the obvious ones.
That's the part most people don't see. The hour before a discovery call is where the actual work happens.